Existing brand awareness in China has lagged far behind the wishes of these consumers
China’s consumer brand awareness of our existing in a survey conducted by the three countries, but also consider China’s top ten leading consumer brand and consumer content. Among the 10 brands in the consumer’s awareness of more than 10% only three brands: Lenovo, Haier and Tsingtao beer. However, Haier and Tsingtao beer brand, only 17.2% and 13.1%. The fact that the Chinese brand to enter the rich economies (UK, USA and Australia) is not the main obstacles to market consumer brands to accept it or not China, but their brand awareness in China is too low.
Our results show encouraging … Continue Reading